Lead with who you help
Start with a headline that names the subject, level and outcome, for example “GCSE maths tutor helping students build confidence and move up a grade”. Parents scan; make the first line count.
Show your experience
State your qualifications, teaching or tutoring experience and the exam boards you know. Be factual and avoid claims you cannot back up.
Describe how a lesson works
Explain what a first lesson looks like, how you adapt to the student and how you keep parents informed. This reduces uncertainty before booking.
Add proof
Include genuine reviews and, where you have permission, specific results. Specific proof persuades more than adjectives.
Make the next step easy
Say how to book a trial, your availability and your cancellation terms, so a parent can act straight away.